We all love the internet!
Information about anything, is at our fingertips at any moment. For those encyclopedia sales men that used to hit the streets packing those large books, this is a miracle! Along with ALL of this information comes a lot more required research on the consumer/ info seekers part. As a consumer today using the internet to gather information to enhance their business and their lives, sifting and sorting through much information becomes a vital part of the decision making process.
The number one thing a consumer should ask themselves when getting information online is:
Is the source of information credible?
Here are a few things to consider to ensure the information you gather, is in fact, valuable.
1. What is the credibility of the person making the offer you are interested in?
Is the person with the offer getting the results you want in life?
This seems obvious and yet can be easily overlooked. Google their name, check out their facebook page, their blog, etc.
Does the person with the offer have your best interests in mind, or looking to make a quick buck?
After doing the research, being in a direct conversation with them, is a valuable way for you to discern; to give you the confidence you require to make an informed decision about the product or service being offered. Are you a quick sale to them, or do they take the time to be with you about your questions? Much is revealed of a person’s character in a quick five minute conversation. (more to share on this in an upcoming blog).
2. Reviewing what others have said about the offer you are interested is a way for consumers to get information. Reading reviews and comments sections about the product/ service can be valuable if you keep the following in mind:
Is the person posting comments/ feedback about the offer you are interested, using their name?
If a person is not willing to use their name, or if they using a false name, it is an indicator that their feedback whether positive or negative, could be as valuable as the writing on the bathroom wall.
Does the person offering the feedback, speak with reason?
If the person posting is disgruntled in anyway, proceed with caution. There is a difference between sound feedback and someone giving up their responsibility in the choice they made. Notice their level of responsibility. If they take NONE.. beware. Blame is very typically a person pointing over at something/ some one else so you won’t notice what they themselves have done.
Note: Unethical marketers may use reviews/ feedback sections in attempt to sway the customer’s attention. When you see this, be warned. If someone is throwing another under the bus to get your attention, steer clear. It’s a sign of Unethical Behavior Ahead.
These are a few simple things to do to ensure the information we are getting on the internet is in fact true. Let’s do our research! Although it’s out there, soon the MIS information will be so invaluable. The Truth Always wins! and finding the truth to assist their business and their lives, is what every successful consumer and entrepreneur will do!
Yours in Success,